Food for Thought was a breakfast seminar for higher-education marketers hosted by Shawmut and Sappi. To promote this event, we created a custom multi-panel gate-fold invitation which mailed in a clear envelope. This invitation directed recipients to register for the event via a custom-built landing page designed to match the invitation. Ongoing social media posts and nurturing emails reminded guests of event details. On the day of the event, wayfinding signage led attendees to the proper room on Simmons University’s campus.
